App Store Optimisation (ASO)
Did you know over 65% of app downloads come from app store searches? Let us help your app get discovered, ranked higher, and downloaded more with expert App Store Optimization.
Drive downloads, improve rankings
Boost Rankings & App Downloads with Data-Driven ASO
With more than five million apps competing across the App Store and Google Play, visibility has become the defining factor of success. Apps that fail to rank prominently in search results struggle to gain traction, regardless of quality or functionality. This makes App Store Optimization (ASO) a critical growth lever, ensuring your app is discoverable, competitive, and positioned to attract high-intent users in an increasingly saturated marketplace.
ASO is also one of the most cost-effective mobile growth strategies, capable of driving scalable, high-quality downloads at a fraction of the cost of paid acquisition when executed correctly. Leveraging over a decade of mobile-first expertise, experience with 700+ global brands, proprietary data intelligence, and a proven Brandformance methodology, Grey InfoTech maximizes organic growth by aligning visibility, conversion, and brand impact—delivering sustained performance across multiple markets and app stores.
App Store Optimization Services Overview
We designed to increase your app’s visibility, improve search rankings, and drive higher download rates. By leveraging data-driven keyword strategies, competitive analysis, and conversion-focused techniques, we help your app reach the right audience, maximize engagement, and achieve measurable growth in a competitive app marketplace.
Our Solutions
Keyword Research & Optimization
Keyword research and optimization are critical components of any ASO strategy, focusing on identifying the most relevant and high-conversion keywords for your app. Through a deep understanding of user search behaviors, market trends, and competitive landscapes, we identify keywords that maximize your app's visibility. By strategically incorporating these keywords into key metadata fields such as the app title, subtitle, and descriptions, we enhance your app's ranking on the app stores, ensuring that it appears for the most relevant and high-intent search queries. This approach is designed to deliver measurable improvements in organic visibility and long-term growth.
App Listing Optimization (Conversion Rate Optimization)
App listing optimization aims to convert store visitors into loyal users by refining the presentation of your app in the app store. This service focuses on ensuring that every visual and textual element of your app's store page resonates with potential users and convinces them to download. From designing impactful app icons to creating persuasive screenshots and compelling descriptions, we work to maximize your app's conversion rate. By aligning the app's messaging with user intent and improving visual appeal, we enhance your app’s ability to drive higher downloads, leveraging organic traffic for maximum effectiveness.
Ratings & Reviews Management
Ratings and reviews are fundamental to your app's success in the marketplace, influencing both its visibility in search results and its credibility with potential users. Through strategic review management, we ensure that your app maintains a strong, positive reputation. This involves optimizing the review acquisition process, responding to feedback with professionalism, and analyzing user sentiments to identify areas for improvement. By managing and growing your app's ratings and reviews, we improve your app's trustworthiness, increase its likelihood of higher rankings, and ultimately foster organic growth.
A/B Testing & Store Experiments
A/B testing is essential for optimizing the effectiveness of your app's listing in the app store. This service involves systematically testing different elements of your app's store page—such as the app icon, screenshots, descriptions, and call-to-action phrases—to determine which version drives the highest conversion rates. By running controlled experiments and analyzing the results, we identify the most effective elements for improving app store performance. A/B testing helps eliminate guesswork, ensuring that every change made to the listing is backed by data-driven insights that maximize download rates.
Localization & Global ASO
Localization ensures your app is optimized for global markets by adapting its store listing to meet local languages, cultural nuances, and user expectations. This service includes local keyword optimization, translation, and cultural adjustments that make the app more appealing to international users. We help expand your app's reach by improving its ranking in specific countries and regions, ensuring that your app performs well in diverse markets. By aligning your app's store presence with regional preferences and behaviors, we enable you to tap into new markets, drive global growth, and enhance your app's overall visibility on a worldwide scale.
Performance Tracking, Analytics & Reporting
Ongoing performance tracking is essential to ensuring the effectiveness of an ASO strategy. This service provides continuous monitoring of key metrics such as keyword rankings, conversion rates, and download trends. Through data-driven insights and detailed reports, we help you understand the impact of your ASO efforts, identify areas for improvement, and refine strategies over time. Regular performance tracking allows for agile optimization and ensures your app's app store presence is consistently aligned with broader business objectives, allowing for sustainable growth in the competitive app marketplace.
Engineering Leadership In The App Economy
We combine strategic App Store Optimization, data-driven insights, and proven growth frameworks to position your app as a market leader—driving visibility, sustainable downloads, and long-term competitive advantage.
data-driven app store Optimization agency
Research
We develop one of the most extensive and data-rich keyword research pools in the industry, analyzing over 5,000 keywords per language, per app store—20 times deeper than any other agency. This unparalleled level of insight allows us to identify high-impact opportunities, craft precision-driven ASO strategies, and optimize every element of your app store presence. By leveraging this depth, we ensure maximum visibility, higher rankings, and sustained growth in installs, delivering measurable results that scale across markets and languages.
Experience
We possess deep, proven expertise in identifying what drives measurable success in the app stores. Our experience spans nearly every vertical, allowing us to develop highly tailored, data-driven strategies that consistently exceed growth KPIs and market expectations. By working with some of the world’s leading companies, we combine industry-leading best practices with rigorous performance optimization, delivering sustained visibility, increased installs, and impactful results across diverse industries and competitive global markets.
Brandformance
We believe that close, collaborative partnerships with our clients are central to delivering outstanding ASO results. By maintaining ongoing dialogue throughout the strategy and execution process, we leverage our clients’ intimate knowledge of their brand while applying our data-driven, performance-focused expertise. This integrated approach ensures that every optimization decision is both strategically aligned and results-oriented, enabling measurable growth, stronger visibility, and sustained success in highly competitive app marketplaces.
app store optimization process
A Comprehensive, Data-Driven Approach to Enhancing App Visibility, Driving Qualified Organic Installs, and Optimizing Store Performance for Sustainable Growth.
Kickoff Meeting
Our process begins with a thorough understanding of our clients’ KPIs and objectives, including their goals, flexibility within brand guidelines, tolerance for experimentation, and other critical data points. By capturing these insights upfront, we are able to design and implement a highly tailored ASO strategy that aligns with their vision, maximizes performance, and drives measurable results across all app store metrics.
Keyword and Competitor Research
We conduct in-depth analysis and ongoing monitoring of over 5,000 keywords, providing a comprehensive initial report that outlines our strategic recommendations across all content areas. This includes detailed, actionable insights and tailored proposals for each app store, ensuring that every optimization decision is data-driven and designed to maximize visibility, engagement, and growth.
Monitoring & optimizing
We continuously track rankings and download performance across both the Apple App Store and Google Play. Grey InfoTech differentiates itself through deep mobile expertise, going beyond surface-level metrics to understand the drivers behind each trend and insight. This informed, analytical approach enables us to refine ASO strategies with precision and deliver significantly higher organic installs through sustained, data-driven optimization.
Your trusted digital partner
We specialize in crafting high-impact marketing websites, innovative web apps, and mobile applications that drive real results. From funded startups to established businesses, we've helped a wide range of clients bring their digital products to life—delivering standout experiences that fuel growth, engagement, and long-term success.
Years in Business
Team Members
Products Launched
Successful rebrands
Increase in Website Traffic
our technologies
Research Aggregator
We consolidate data from leading ASO tools to identify consistent performance patterns and develop highly informed optimization recommendations. By closely monitoring Google Play and Apple App Store algorithms on a daily basis, we proactively detect changes in trends and platform behavior. This disciplined, data-driven approach ensures our ASO strategies remain current, adaptive, and precisely aligned with evolving store dynamics to deliver sustained visibility and performance gains.
App Store Optimization Business Benefits
App Store Optimization is a strategic growth lever that maximizes your app’s organic visibility, drives high-quality user acquisition, strengthens brand credibility through higher ratings and reviews, optimizes conversion rates, and enables scalable, cost-effective expansion across competitive global marketplaces, delivering measurable, sustainable business impact and long-term ROI.
Discoverability
Enhances your app’s presence in the App Store and Google Play, ensuring it is easily found by users actively searching for relevant solutions. By strategically optimizing keywords, metadata, and store listing content, ASO maximizes exposure at the point of intent, connecting your app with the right audience when it matters most.
Brand Awareness
Strengthens the visibility and recognition of your app in a competitive marketplace. A well-optimized store presence, supported by compelling visuals, clear messaging, and social proof, positions your app as credible and trustworthy, enhancing user confidence, brand perception, and long-term engagement.
Conversions
Transforms store visitors into active users by optimizing the app listing to clearly communicate value and benefits. Strategic improvements to app icons, screenshots, preview videos, and descriptions drive higher conversion rates, ensuring that increased visibility translates into measurable downloads and user engagement.
Organic Growth
Facilitates sustained, cost-effective expansion by attracting users naturally through enhanced store visibility and search ranking. Organic growth builds a high-quality, loyal user base without heavy reliance on paid advertising, improving return on investment and supporting long-term scalability.
Acquisition
Complements paid marketing initiatives by optimizing the app’s store presence to attract and engage high-quality users efficiently. ASO enhances acquisition strategies by improving the effectiveness of campaigns, reducing cost per install, and ensuring that new users are more likely to convert and remain active.
Ranking
Improves performance in search results and category charts, reinforcing credibility and authority within app stores. Higher rankings increase visibility and drive a positive feedback loop, resulting in more downloads, better user engagement, and sustained competitive advantage over time.
