Search Engine Optimisation Agency
Did you know the top 3 Google search results capture over 75% of all clicks? Let us help you get there. Request a free SEO audit from one of our experts and discover what’s holding your site back.
Smart SEO strategies tailored for business success
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a critical component of digital success, focused on improving your website’s ranking on Search Engine Results Pages (SERPs) to drive consistent, high-quality organic traffic. At Grey InfoTech, we approach SEO as a long-term investment that delivers measurable results. From on-page optimisation and technical audits to keyword research, content strategy and link-building, our comprehensive SEO solutions are designed to increase visibility, enhance brand authority and support lead generation for sustained business growth.
With over 10 years of industry experience, we understand the ever-changing nature of search engine algorithms and adapt our strategies accordingly. Our team of seasoned SEO consultants and content creators deliver clear, data-backed guidance without jargon or unnecessary complexity. Whether you’re a startup looking to gain traction or an established business seeking to boost your digital presence, we provide a structured, ROI-focused approach to help you reach and exceed your growth objectives.
SEO Services Overview
We help optimize some of the web’s largest and most complex sites. Leverage our expertise through a range of proven SEO services designed to drive traffic, improve rankings, and deliver measurable results.
Our Solutions
SEO Consultancy
Whether you’re new to SEO or an established business seeking better performance, Grey InfoTech delivers strategic, results-driven SEO solutions tailored to your goals. We focus on improving your online visibility, increasing organic traffic, and driving qualified leads through proven techniques and data-backed insights. Whether working independently or alongside your internal team, we ensure a seamless collaboration that prioritises measurable outcomes, long-term growth, and full transparency throughout the process. With our deep industry expertise and commitment to excellence, we position your business for sustained success in competitive search landscapes.
Keyword & Market Research
It all starts with a search—by identifying and analysing the keywords and phrases your potential customers are most likely to use when searching online. Through comprehensive keyword research, aligned with your industry and target market, we uncover high-value opportunities that form the foundation of an effective SEO strategy. This process enables us to provide realistic traffic projections, assess competition levels, and forecast your website’s visibility potential. With this insight, we help you make informed decisions, align content with user intent, and set measurable goals that drive meaningful business growth through search.
Technical SEO Audit
We begin with a comprehensive audit of your website to assess all technical SEO elements, from site structure and crawl-ability to page speed and mobile optimisation. By analysing the audit findings, we identify issues that may hinder search engine visibility and prioritise them based on impact. This leads to a clear, actionable plan focused on ensuring your site is properly indexed, efficiently crawled, and positioned to perform well in search engine rankings—laying the groundwork for sustained organic growth and improved discoverability.
Onsite SEO
Onsite SEO focuses on optimising elements within your website to improve visibility and relevance in search engine results. This includes enhancing site navigation for better user experience, refining internal linking structures to guide both users and search engines, and optimising headings and metadata for clarity and keyword alignment. Additionally, producing high-quality, targeted content ensures your site effectively communicates its value, increases engagement, and strengthens your overall online presence.
Link Building
Link building remains one of the most influential factors in establishing your website’s authority and improving search engine rankings. Through strategic PR and outreach efforts, we focus on securing high-quality, trusted backlinks that not only drive referral traffic but also enhance your brand’s credibility online. By partnering with reputable sources, we ensure that every link adds genuine value and supports long-term SEO success.
Content Marketing
Content is still king, and having the right team makes all the difference. Our expert content creators, copywriters, designers, and videographers work together to produce high-quality content that aligns with your brand and drives engagement. We don’t just deliver one-off pieces—we build and execute a scalable content strategy tailored to your goals, ensuring consistent output that supports your long-term growth and enhances your digital presence.
Research
Search Engine Optimization (SEO) is a strategic, long-term investment critical to enhancing your online presence and driving sustainable business growth. Success begins with a deep understanding of your industry, business objectives, and target audience. We start every SEO engagement with comprehensive market research and a detailed audit of your website using industry-leading tools. This process uncovers performance gaps, technical issues, and opportunities to refine your digital strategy.
Contrary to common misconceptions, effective SEO extends beyond a handful of generic keywords. Our approach involves crafting a diversified keyword strategy tailored to your business, targeting a wide range of relevant search terms across your website’s pages. This ensures that all areas of your site attract qualified traffic, maximizing visibility and engagement throughout the customer journey.
By implementing this holistic SEO strategy, your business benefits from increased organic search traffic, improved user experience, and higher conversion rates. Our focus on measurable outcomes and continuous optimization ensures that your website not only ranks well in search engines but also delivers tangible business results over time.
Keyword Research
Selecting the right keywords is fundamental to driving meaningful traffic and business growth through search marketing. By thoroughly researching your market’s top keywords and understanding your customers’ search behaviour, we identify the most valuable terms and phrases to target with SEO. This targeted approach ensures that you attract visitors who are not just numerous but highly relevant to your business objectives.
Effective keyword research goes beyond simply increasing site traffic; it focuses on drawing the right audience—those most likely to engage and convert. We prioritise keywords based on their relevance, search volume, and profitability, aligning them closely with your competitive strengths and content capabilities.
Starting with keywords where you already have a competitive edge allows us to build momentum quickly and strategically. This refined keyword strategy forms the foundation for sustainable SEO success, driving quality traffic that supports your business goals.
Competitors Research
During the Competitor Research phase, we begin by identifying who your true digital competitors are—those ranking for the keywords your target audience is actively searching. This often includes both direct business rivals and companies outside your industry competing for online visibility. We assess their content strategies, technical SEO health, backlink profiles, and overall search performance to map out the competitive landscape with precision.
Our research goes beyond surface-level analysis. We use advanced SEO tools to uncover the keywords your competitors are ranking for, how they structure their content, and which tactics they use to drive authority. This allows us to benchmark your current standing and identify strategic opportunities for growth based on what’s working in your space.
We then filter and validate these competitors based on relevance, keyword overlap, and traffic value. This stage helps us focus on the players that truly influence your rankings and market share. Simultaneously, we revisit and refine the keyword list to align with findings from the competitor review, ensuring high-impact terms are prioritized.
The insights gathered form the foundation of your tailored SEO strategy. From on-page recommendations to long-term content planning, everything is informed by a solid understanding of your digital competition. With a clear view of the landscape, we’re able to help you outpace the competition, drive high-quality traffic, and position your business for measurable, long-term success.
Implementation
With the research phase complete, we move into optimization—implementing targeted improvements that enhance your site’s performance, visibility, and user experience.
initial setup
The initial setup phase is focused on resolving foundational technical and on-page SEO issues that may hinder your website’s visibility and organic performance. This includes addressing broken links, correcting poorly formed HTML, adding missing image metadata, and optimising page titles, meta descriptions, and URL structures to align with SEO best practices. We also implement semantic enhancements such as schema markup, Open Graph tags, and microdata to help search engines better understand your content and improve how it appears in search results. In some cases, adjustments to your website’s template or underlying code may be necessary to support these optimisations. By establishing a technically sound and search-friendly foundation, this phase ensures your site is well-positioned for long-term growth, improved rankings, and increased visibility across relevant search queries.
One-page Optimisation
Once the technical and semantic issues are resolved, we move into the on-page optimisation phase, focusing on enhancing individual pages to boost user engagement and search visibility. This involves reviewing your content to ensure it’s clear, well-structured, and compelling for your target audience. Our copywriters refine and enhance existing copy where needed, improving tone, readability, and relevance to key search terms. We may also recommend and help source high-quality images, videos, or other multimedia assets to enrich your content and elevate user experience. This stage ensures each page is not only optimised for search engines but also resonates with potential customers, driving better results and deeper engagement.
SEO Link Building and Outreach
In addition to on-site optimisation, off-site factors—especially backlinks—play a critical role in search engine rankings. Building a strong backlink profile enhances your website’s authority and credibility, signaling to search engines that your content is trustworthy and relevant. We implement targeted strategies to earn high-quality, relevant backlinks by promoting your content through digital PR, industry blogs, and social platforms. Our approach not only drives referral traffic but also strengthens your site's overall visibility and ranking potential across search engines.
Your trusted digital partner
We specialize in crafting high-impact marketing websites, innovative web apps, and mobile applications that drive real results. From funded startups to established businesses, we've helped a wide range of clients bring their digital products to life—delivering standout experiences that fuel growth, engagement, and long-term success.
Years in Business
Team Members
Products Launched
Successful rebrands
Increase in Website Traffic
Monitor Performance, Ensure Success
SEO Reporting and Reviews
Understanding what’s working is key to measuring SEO success. That’s why we begin every project with a comprehensive benchmark report, capturing your site’s current performance, keyword rankings, and traffic metrics. From there, we track progress month by month, delivering clear performance, traffic, and revenue reports that reflect real value. But we don’t stop at data—we provide expert insights into what’s driving results and offer strategic recommendations for continuous growth and refinement.
Ready to take the next step? Contact us today for a free SEO website audit.
What our clients say
Their SEO strategy helped us dramatically improve our visibility in European markets. Their technical audits, keyword targeting, and on-page improvements led to a steady rise in organic traffic and better conversion rates. They truly understand how to align SEO with business goals.
Ayo Mensimah
Head of Web Experience, TaskFlow Inc
Stages of Our Development Process
We design digital products that people love to use and businesses are proud to own.
01
We’re Experienced
With a proven track record across a wide range of digital projects, we blend creative thinking, technical precision, strategic insight, and hands-on execution to deliver solutions that generate measurable business impact. Our approach is focused on achieving long-term value and sustainable growth—ensuring that every project not only meets expectations but drives real results.
02
We’re Proactive
You can rely on us to consistently exceed expectations by taking a proactive, solution-driven approach at every stage of your project. We identify potential challenges early, offer innovative recommendations without being asked, and continually look for new ways to deliver added value. Our commitment is not just to complete the work, but to elevate it—ensuring outcomes that are smarter, stronger, and aligned with your long-term goals.
03
We're Collaborative
While we’re passionate about technology, our greatest strength lies in the people behind it. To us, collaboration means more than just being easy to work with—it’s about becoming a trusted partner who shares your vision, ambition, and commitment to achieving something exceptional. We align with your goals, bring fresh thinking to the table, and work side by side to turn bold ideas into real business outcomes.
04
We're Invested
When you invest in us, we become fully invested in your business goals. Every project is approached with a strong sense of ownership and responsibility, ensuring no detail is overlooked. Our team is committed to delivering results that meet the highest professional standards, taking accountability for outcomes, and consistently striving to exceed expectations. This dedication drives us to deliver solutions that are not only technically sound but also strategically aligned with your long-term objectives.
Our partners
Why Grey InfoTech for your app project
We've successfully delivered projects across various industries. In this section, you'll find examples that may align with your needs.
End-to-End Expertise
Bespoke Solutions
Proven Track Record
Technology Innovation
Ongoing Support & Maintenance
